Advanced application engineering analyst @Accenture l Ex-Full-stack Developer @Automation Agency India |1600+ Leetcode | Freelance Web Developer | AI for Businesses | Qualified Google Codejam
Dhruv Rathee just launched his “AI startup” — and yeah, it's mostly a wrapper.
But the reaction? 🔥
Some folks in tech are rolling their eyes.
“It's just a wrapper over ChatGPT.”
“Not innovative.”
“Doesn’t deserve the ‘startup’ label.”
Fair critiques — if you’re evaluating it from a purely technical lens.
But here’s the thing:
Product is no longer the moat. Distribution is.
Building an AI product today isn’t hard.
Launching one that millions actually see? Very hard.
Dhruv dropped a YouTube video — 4 million views in a day.
Even if just 0.5% convert, that’s ~20,000 paying users.
₹999 per user = ₹1.99 Cr revenue. In. One. Day. 🤯
Call it a wrapper. Call it a cash grab.
But it’s working. Why?
Because influence is infrastructure now.
Distribution > Differentiation.
Curious to hear from folks in product and tech:
👉 Should we still gatekeep what counts as a “real startup”?
👉 Or are we entering a new era where distribution is king, and everything else is just UX?
Would love to hear how you’re thinking about this shift.